Video: ‘Ford v Holden’ film preview released ahead of October 19 cinema debut
Australia’s biggest automotive rivalry will be detailed in a 100-minute documentary about Ford and Holden, due in cinemas from 19 October 2023.
The decades-long rivalry between Ford and Holden – both in showrooms and on the race track – will be explored in a feature-length documentary, set to be released in Australian cinemas this week.
The aptly-titled ‘Ford vs Holden’ film explores the relationship between the Australian public and the two car makers, which battled each other in the sales charts for decades after racing for glory around Bathurst.
Narrated by actor and comedian Shane Jacobson – of Kenny, Charlie and Boots, and Top Gear Australia fame – Ford v Holden was produced by Veronica Fury, who earned an Australian Academy of Cinema and Television Arts (AACTA) nomination for the Brock: Over the Top documentary in 2020.
As well as speaking to race drivers and historians, the film also features interviews with former employees of Ford and Holden who worked for the car makers before their local manufacturing facilities were shut down in 2016 and 2017, respectively.
While Ford still has a presence in Australia – with its Thailand-built, largely Australian-developed Ranger ute currently sitting second in the new-car sales race behind the Toyota HiLux ute – Holden officially withdrew from the local market at the end of 2020.
In 2020 Holden reported 16,688 new vehicles as sold, its lowest sales tally since 1949 – the year after it was established – and down from its peak of 178,392 sales in 2002.
Ford v Holden will be released in cinemas across Australia from 19 October, 2023.
A list of cinemas where the documentary will be shown is available here.
Which side of the Ford vs Holden fence do you sit on? Let us know in the comments below.